For the first time, there is a national comparison of
134 media based on the BA (=Broadest Audience), the RpN (=Readers per Number),
the expectations or the theme-specific information interest (TSI) and the
product information expectations or the product specific information interest
(=PSI)
This data will provide you with sensational information for your media planning!!
At this very moment work is being done at a feverish pace on the adaptation, refinement and completion of the VFOM data service 2004, for easier understanding, traceability, and execution of day to day practical use, in order to ensure the highest degree of transparency!
We would be most happy to answer any further questions you might have!
VFOM – Agency for the Promotion of Objective
Media Analysis
A-1170 Vienna, Halirschgasse 16
Tel: +43 1 488 88 – 230
Fax: +43 1 488 88 – 281
Email:
georg.strasser@vfom.at
