Tasks

The Agency for the Promotion of Objective Media Analysis (=VFOM) has the task of implementing a national study entitled INFOmedia in cooperation with the University of Vienna. This study provides both quantitative as well as qualitative data from approximately 140 Austrian print media (for-sale publications and free-of-charge newspapers), taking regional aspects into consideration, which allow for a completely new form of geo-marketing.

With this data, it will be possible to classify the media analysis according to the three pillars.

• Quantity
  In order to filter the “possible observer” of an advertising message –instead of “Contact opportunities”
  
  
  
• Quality
  In order to filter out “interested parties” - instead of defining an imaginary target group
  
  
• Regionalism
  In order to filter out the ‘interested possible observers”, who would also have to live in an area within which they have the possibility of purchasing the advertised product.

= FOCUSING ON THE DEN "POTENTIAL BUYER"